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48 Years
experience
Your Trusted Pool Contractors in Roanoke, VA
At Virginia Pool Sales & Service, we have dedicated over 30 years to mastering the art of custom pool design and construction for both residential and commercial clients. Our experienced design team specializes in transforming outdoor spaces into personalized backyard paradises, ensuring each project enhances property value and meets individual lifestyle needs. Our construction crews bring extensive expertise in diverse pool equipment and construction techniques, maintaining a steadfast commitment to quality craftsmanship throughout every project phase. Starting as a small pool service company in 1978, we have grown into a comprehensive provider offering retail products, construction, renovation, and ongoing maintenance services. Our reputation has been built one satisfied customer at a time through transparent communication and meticulous attention to detail.

We pride ourselves on guiding clients through every step of the pool ownership journey, from initial concept to final installation and beyond. Our service area focuses on delivering reliable solutions tailored to local climate considerations and property requirements. With decades of industry experience, we remain committed to innovation while upholding traditional values of customer care and workmanship excellence. Our team continues to expand its knowledge of emerging pool technologies and maintenance best practices to serve clients effectively. This enduring dedication positions us as a trusted partner for all swimming pool needs in the Roanoke region.
Services
Pool Construction Renovation Services Equipment Repairs Weekly Maintenance Water Testing Leak Detection Decking Installation Safety Equipment Sales Salt Chlorine Systems Pool Painting
Details
  • Year established: 1978
Highlights and features
  • We have over 30 years of experience in custom pool design and construction
  • Our team specializes in both residential and commercial swimming pool solutions
  • We maintain a commitment to quality craftsmanship throughout every project phase
  • We offer comprehensive services from initial design to ongoing maintenance
  • Our reputation has been built through consistent customer satisfaction since 1978
Services
Pool Construction
We design and build custom swimming pools tailored to your property's unique characteristics and your lifestyle needs. Our construction process combines advanced engineering with personalized aesthetics to create durable, visually appealing outdoor spaces. With over 30 years of experience, we ensure every project meets strict quality standards while maximizing functionality and property value.
Renovation Services
Our renovation experts specialize in updating existing pools with modern features and improved functionality. We handle complete pool makeovers including resurfacing, tile replacement, coping repairs, and equipment upgrades. Using proven techniques and quality materials, we restore aging pools to like-new condition while enhancing safety and energy efficiency for contemporary usage requirements.
Weekly Maintenance
We offer comprehensive maintenance programs to keep your pool in optimal condition year-round. Services include water chemistry balancing, equipment inspections, cleaning, and seasonal adjustments. Our trained technicians use professional-grade products and follow strict protocols to ensure water safety, prevent equipment failures, and maintain proper filtration system operation for trouble-free pool ownership.
Leak Detection
Our specialized leak detection service identifies and repairs water loss issues in pools and plumbing systems. Using advanced electronic equipment and dye testing methods, we precisely locate leaks in pool shells, underground lines, and equipment connections. This prevents structural damage and reduces water waste while restoring your pool's operational efficiency.
Salt Chlorine Systems
We install and service saltwater chlorine generation systems that provide cleaner, softer water with reduced chemical handling. Our Autopilot system installations convert salt to chlorine automatically, maintaining proper sanitation levels while minimizing eye irritation and pool equipment corrosion. We offer complete system support including installation, maintenance, and component replacements.
Questions
What pool services do you offer?
We provide complete pool solutions including construction, renovation, equipment repairs, weekly maintenance, water testing, leak detection, decking installation, and safety equipment sales.
How long have you been in business?
Virginia Pool Sales & Service has served the Roanoke area since 1978, offering over 45 years of combined experience in pool design and maintenance.
Do you handle both residential and commercial pools?
Yes, our team specializes in custom pool solutions for both residential properties and commercial establishments throughout the region.
What makes your company different?
Our decades of local experience, commitment to quality craftsmanship, and comprehensive service offerings from design through maintenance set us apart as a one-stop pool solution provider.
How do I schedule pool maintenance?
Contact our Roanoke office at 540-774-5992 to discuss your specific maintenance needs and schedule regular service visits tailored to your pool's requirements.
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Reviews (4)
Cindy Sours
Jun 12, 2022 Report
Have been trying for 3 years to get our pool right. First ordered a new liner, paid 1/3 down and it took over 8 months to get it installed leaving 2 months to use the pool. The salt chlorinator stopped working, they came out to repair and they replaced it with a used chlorinator, charged us $830, which we paid, for something that was under warranty. Now the replacement stopped working after 1 week and we cannot get Virginia Pool Sales & Service to return our calls.

I have filled a second BBB complaint and have also contacted our Congressman. Run hard and fast away from this company. They do not honor warranties, they misrepresent the mfg company and steal money from their customers without blinking an eye. Guess my next step will be consulting a lawyer. Make sure you keep good records of dates and phone calls.
Tommy T. Taylor
Jul 13, 2021 Report
Lori and David very professional and polite I'm a rookie at this pool set-up but they are very helpful and said to call with any question. It was my first visit there and I'm a local neighbor very happy so far.
Virginia Nelson
May 29, 2021 Report
The folks in the store are very professional. Especially Lori who answers questions and gives great advice for pool maintenance. Very helpful.
Ben Johnson
Mar 24, 2021 Report
We decided to use this company this year because it was closer to our house. Big mistake and lesson learned. They came out to open the pool for the summer and basically took the cover off and left. The water look like a murky green lake. When we called and told them they said it would clear up. Here we are four days later and it still looks like a lake. They came out again at our insistence and it still looks like a green murky lake.

When our other company came to open our pool for the summer it would be crystal clear that day. Instead of trying to help us and work with us they argued with us that it would clear up on its own. Run don't walk from this company. We have now go back to our original company that we used before.